This tech firm with French roots has a novel approach of framing its EVP—or, as Talend says, its JNSQ, or “je ne sais quoi.”“

Talend was on a mission to place phrases to what have been essentially undefinable qualities of its model and tradition. What its individuals advertising group, led by International Folks Advertising and marketing Supervisor Jonathan Hehir, uncovered was the significance of tradition, range, and company-wide EVP stewardship.

Why Tradition Is Key

“It’s robust for candidates to actually perceive what their subsequent enterprise seems like and the kind of tradition they’re concerned about,” Hehir says. “I can perceive why candidates after they’re taking a look at their job search, are behaving extra like customers. Everybody’s edging for that little little bit of consideration.”

In line with Hehir, the individuals of Talend are shut collaborators and united by love for his or her area. To succeed, Hehir’s group has to show that supportive tradition to the remainder of the tech world.

What Makes a Distinctive Office

Like many firms, the pandemic spurred the corporate to revisit its dedication to range and its employer model. Led by its new CEO Christal Bemont, Talend sought out new methods to personal its core values (agility, integrity, ardour, and group spirit) and reexamined its “je ne sais quoi” (or JNSQ, because the group says).

Among the many many constructive outcomes of this self-reflection was a recommitment to creating Talend an inclusive office: “An atmosphere the place individuals really feel secure and really feel a way of belonging; a spot the place they are often themselves, even when they is probably not visiting workplaces or their coworkers,” in Hehir’s phrases. Public reception was constructive as properly. In line with Hehir, “Folks loved the concept that we have been celebrating individuals’s variations from the outset.”

Revisit Your Tradition’s Roots

This sense of shared stewardship of the EVP, or JNSQ, has had a serious affect on the success of Talend’s employer model activation efforts.

“Bear in mind the place your tradition stems from,” Hehir advises fellow employer model leaders. Remembering the individuals behind the model, he says, is what will get him excited to inform Talend’s story—and welcome new faces into it.

To observe Jonathan Hehir’s work in employer model, join with him on LinkedIn. For assist with your personal EVP, get in contact. We assist you to establish the values and tradition you need to create in your organization.


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